All-Star Selling

About the Book

“There are a lot of great salespeople, but not many great sales coaches. Stan Fidel is one of the few who has the personal skills, a great strategy, and a technology to help even experienced salespeople. Stan has applied his time-tested, user-friendly theory of communication to the profession of selling, while incorporating the most recent breakthroughs in psychology. It’s a simple yet deep formula for selling that combines the rich traditions of past sales masters with brand new material that will boost any salesperson’s skills and confi dence. Time-honored persuasion skills are given a new twist that can be easily adapted to specifi c individual needs. In a friendly, personal manner, Stan provides the tools necessary to successfully deal with the variety of prospects who can be encountered daily.” Dan Sullivan Founder of The Strategic Coach Inc.


All-Star Selling would be a tremendous resource for both the new sales professional who is just learning the tools and techniques of the sales profession and the established sales professional who needs the occasional refresher on how to hone his or her techniques. Stan’s book was an excellent refresher of the techniques we have all used over the years. Marvin Feldman, CLU, ChFC, RFC Feldman Financial Group Former President of The Million Dollar Round Table

About the Author

About The Author Stan Fidel is the founder and president of Fidel Communications Co. Inc. He is the creator of The Strategic Business Builder™, which includes programs like The Over-the-Top Marketing Solution™, The Power Prospecting System™, The All-Star Selling Formula™, and The Video Marketer™. Since 1979, he has designed, he has designed, developed and implemented over 500 marketing, telemarketing and sales programs. Besides being an author, Stan is also a poet, a playwright and a lyricist. He wrote the theme song lyrics to Disney’s The Fox and the Hound, called The Best of Friends.