BRANDING YOU MARKETING YOU

About the Book

The world has changed. And so must the way we approach our job search. The days of dusting off the resume, blasting them out and waiting for the phone to ring are long gone. Today, that’s the job search equivalent of trying to sell ourselves on eBay. The reality is that few tasks are more challenging and demanding than building and managing a job search. It is indeed a job. In fact, it’s really a business and we are the business, the brand and the product. To maximize success in today’s ultra-competitive environment, we can no longer view ourselves simply as a job candidate. Transforming ourselves into a highly professional marketer of our brand and product is essential. And as with all successful marketing, it requires a well defined strategy, exceptional planning and flawless execution. “Branding You, Marketing You” is a concise, informative and practical guide that shows you how.

About the Author

Rick Balsiger is President of BALSIGER Partners, a national consultancy specializing in Executive Search, Brand Integration and Organization Design. He has also coached and counseled hundreds of candidates. Prior to forming his company in 2003, Rick spent over 20 years in the corporate world in executive leadership and senior management roles and has extensive experience in all aspects of Marketing, Advertising, Brand Development & Integration, Strategic & Product Planning, Sales Management, Corporate Restructurings and Organizational Development. Over the past 30 years, Rick has worked for and consulted for many top Fortune 500 companies as well as smaller, more entrepreneurial organizations and start-ups. He has also has the opportunity to work closely with a number of world-class advertising agencies and some of the brightest minds in the business. His unique background and experience lends to an equally unique approach to the business of a job search.