The Four Keys to Advertising Success

About the Book

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

About the Author

Spike Santee can help you avoid making another costly advertising mistake. Spike has over 35 years of experience working with thousands of small business owners across the country, helping them develop affordable and effective marketing campaigns. Spike is himself a small business owner and has held a number of management and senior executive positions in both privately held and publicly traded companies. He has presented this material to more than 30,000 business owners in 63 cities in 26 states. Spike has identified the three biggest pitfalls of BADvertising and can help you learn to spot marketing malpractice.