Tweak Your Flash

About the Book

You want a different perspective on old ideas. You’re open to a new way of thinking about your business, and you’d like to be creatively provoked. Perhaps you’ve hit a roadblock in your communications, or you want something entertaining but relevant to help you see your career through another lens. “Tweak Your Flash” is simply about perspective; viewing your surroundings from a different angle will uncover nuances that otherwise go unnoticed. Looking at how a bird approaches a landing, or why a day with a favorite uncle holds such fond memories, can be applied to your professional life and make you more effective and fulfilled in your work. This is a book to be read and used over time; keep it handy, and reference it every now and then. Accepting for a moment that you’re not as good at your job as you’ll ever be, use these ideas to ensure you’re flashing the right message, at the right frequency, to the right people.

About the Author

Tom Beames has spent the full span of his twenty-five year career in the sales and marketing of financial services, specializing in the positioning and personal branding of client advisors and specialists. He has strengthened team dynamics, motivated sales and service professionals to greater productivity, and served as coach and mentor to individuals looking to improve their presence as well as their performance. He has developed product launches, communication strategies, and marketing materials, and created and facilitated training courses for both new and seasoned employees. He has been requested to speak at numerous conferences on such topics as leadership and personal branding, and "Tweak Your Flash" represents his unique perspectives on sales and relationship management, as well as an enjoyable lens through which to view them. In addition to enjoying time with his wife and two daughters, he pursues sailing, skiing, and cycling when he is not supporting his favorite charitable organizations or walking on the beach with his collie Tobey.