The Power of Connected Marketing

About the Book

Today businesses are spending large amounts of money each month to market their business. With the explosion of digital marketing, this now adds another media location that is overwhelming leaders of companies today. How has marketing stayed the same, and how has it changed? What the authors have done is to provide a clear view on how to unify their marketing across traditional (offline) media through digital (online) and then into their physical locations (on-site). By following their advice, businesses will break down marketing silos, thus spending their money more efficiently to sell more and drive more profit to the bottom line.

About the Author

Troy Spring is the CEO of Dealer World, a full-service advertising and consulting agency located in Lehighton, Pennsylvania. His roots in advertising started while he managed four automotive dealerships and the large advertising budgets for the stores. The dealerships all grew under his watch. He credits much of that growth to the advertising decisions he made to drive more business to each location. He has spent the last decade perfecting what he calls the four pillars of advertising: reach, frequency, creative, and cost. He is a strong advocate of this formula. He spends much of his time sharing these concepts as a national speaker and occasional guest on podcasts, such as Auto Success Magazine, CBT News, The Dealer Playbook, and others, within the industry. With two best-selling books to his credit, coauthor of Unfair Advantage in 2012, and his own motivational book Turbo Charge Your Life, he lives in Lehighton, Pennsylvania, with his wife and family. Troy enjoys golf, tennis, and being with family when not working. As the CEO of PCG Companies, Glenn works with clients to develop new strategies that will enable their businesses to become more visible, efficient, and profitable. He continues to author articles for multiple industry publications as well as continues to write for his blog The New Normal (www.glennpasch.com). He is coauthor of the book Selling Cars in the Digital Age, which has been translated into four languages. As a highly requested speaker, Glenn has been asked to help educate audiences throughout the United States and internationally. “My passion is helping to create excellent customer experiences and helping teams and individuals to achieve their personal levels of success.” Glenn is a member of the Association for Talent Development as well as the National Speakers Association. He is married to Mayra Bracer and has two boys, William and Alex. Tracy is an award-winning small business marketing and branding solutions specialist, car dealership owner, best-selling author, Emmy-winning movie producer, nationally recognized television personality, speaker, business coach, wrestling promoter, and entrepreneur. He is commonly referred to as the Nation’s Premier Automotive Solutions Provider while best-selling author and legendary speaker Brian Tracy called him “a visionary . . . a Walt Disney for a new generation.” Tracy spends his spare time with charities that are close to his heart and has made his home in Lewisville, North Carolina, with his wife, Lorna, and their two children, Presley and Maddie.