- - - And Out of the WEST

About the Book

This is the true life chronicle of a youth who emerged from the flat lands of Western Canada to occupy senior leadership positions in the corridors of influence and power in the often disparate worlds of international business and banking—the United States, Canada, Europe, and Asia. He was a marketing pioneer whose successes, and failures, will resonate among business and marketing leaders facing unprecedented change in the digital age. With a loving, understanding wife and children born in four cities coast to coast and two countries, he served in the Canadian army in two wars, and he overcame obstacles that would have beaten lesser men. He rose to several pinnacles without losing focus on his family and managed to enjoy life along the way. His story is an inspiration for aspiring younger men and women.

About the Author

Author Hugh Spence Hardy has compiled a lifetime of memories, laughter, and disappointment and disappointment as he tracks his way through a life composed of adventure, bravery, and having a great relationship with his family. He is a tough hombre who shocked the great International Davos Economic Conference by showing up dressed as a Western cowboy (without the guns). Hugh left his mark in many circumstances and situation. He was a win-win kind of guy who was no toady but a clear thinker who had the confidence to conceive marketing strategies and execute them to the highest level of business. He was also a Canadian soldier who fought in the Korean War. In one episode, Hugh was the Intelligence Office in the Royal Canadian Regiment 2 battalion and almost daily took flights in a British vintage fabric-covered reconnaissance biplane over Chinese lines to check troop movements. At one point, they flew so close to a mountaintop that a Chinese soldier popped up and threw a rock at the little plane that pierced the lower wing. Returning from the war after eighteen months, he decided to form his own market research company in Vancouver. Business was not what he expected, and he was forced to sell graves at night while doing his own work calling on prospective clients during the day. If nothing else, Hugh has to be one of the great salesmen, as you will discover reading his autobiography, - - - And Out of the West. Hugh has enjoyed a life of thrills and chills, successes and failure. But the man’s character and determination should be an outstanding example for young and ambitous people to emulate and grow successfully. The author is a tireless individual who puts family first. In reading his book, you will realize why. —the editors