Marketing tip: Cover all your bases—create an audio ad.
Sound, audio, or radio. It’s a reliable communication platform that you can use to reach a lot of readers virtually anywhere, whether they are at work or at home and even as they go about their daily chores and activities.
LET’S HEAR IT FOR AUDIO MARKETING: WHY SOUND?
- Sound gives your campaign a voice.
With the added benefit of the human voice, you can make it possible for a large and varied audience to hear your message while making them feel like you’re talking directly to them.
- Sound affects emotion.
What you hear triggers some kind of emotional impact on you. It can stimulate the most evocative feelings, memories, and images the mind can comprehend.
- Sound is portable.
Sound is “eyes-free” content, perfect for this age’s multitasking ways. This means you can listen to audio while you go about your daily activities.
ON TO THE AIRWAVES: ADVERTISE ON RADIO
Radio is still one of the most reliable advertising platforms to promote your book on. And the numbers show it:
- The average time listeners spend tuning in to radio every day is 104 minutes.
- More than 271 million listeners tune in to the radio weekly.
- Every week, radio reaches 92% of millennials, 95% of generation X, and 94% of boomers.
GET STARTED: A SOUND APPROACH TO MARKETING
The point is, your marketing promotions can benefit from an audio-driven campaign. Get started with our radio advertising service and reach out to potential readers through audio. Choose from these two packages:
- Audio Snip
We’ll help you create a 30-second audio teaser for your book, which you can upload on your website, share on social media, or even have radio stations play on the airwaves.
- Radio Snip
On top of the 30-second audio teaser for your book, you also get terrestrial radio airtime in the United States. We’ll have your ad aired twice through a syndicated talk radio network.
Call your Marketing Consultant at 844-714-8691 to learn more about our services or to sign up.
SOURCES:
- Statista, “U.S. Radio Industry – Statistics & Facts”
- News Generation, “Radio Facts and Figures”