Marketing tip: Cover all your bases—create an audio ad.
Sound, audio, or radio. It’s a reliable communication platform that you can use to reach a lot of readers virtually anywhere, whether they are at work or at home and even as they go about their daily chores and activities.
LET’S HEAR IT FOR AUDIO MARKETING: WHY SOUND?
- Sound gives your campaign a voice.
With the added benefit of the human voice, you can make it possible for a large and varied audience to hear your message while making them feel like you’re talking directly to them.
- Sound affects emotion.
What you hear triggers some kind of emotional impact on you. It can stimulate the most evocative feelings, memories, and images the mind can comprehend.
- Sound is portable.
Sound is “eyes-free” content, perfect for this age’s multitasking ways. This means you can listen to audio while you go about your daily activities.
ON TO THE AIRWAVES: ADVERTISE ON RADIO
Radio is still one of the most reliable advertising platforms to promote your book on. And the numbers show it:
- 48.9 million individuals tune in to the radio weekly.
- Listeners over the age of 15 spend about 21.3 hours listening to the radio in a week.
- Live radio reaches more listeners compared to podcasts and Spotify, according to a survey by RAJAR.
GET STARTED: A SOUND APPROACH TO MARKETING
The point is, your marketing promotions can benefit from an audio-driven campaign. Get started with our radio advertising service and reach out to potential readers through audio. Choose from these two packages:
- Radio Advertising US
We’ll help you create a 30-second audio teaser for your book, which you can upload on your website or share on social media. We can even help you air it on a syndicated talk radio network in the US.
- Radio Advertising UK
We’ll write and produce a 30-second radio commercial for your book and have it aired on a station of your choice for one week. Your book will also be featured in BookMad, our digital magazine.
Call your Marketing Consultant on 0800 0148620 (or +44 20 3695 6328 if you are calling from outside the UK) to learn more about our services or to sign up.
SOURCES:
- The Drum, ‘90% of Brits still tune into radio each week’
- The Drum, ‘Will radio kill the internet star?’
- Statista, ‘Radio reach weekly in the United Kingdom from 1st quarter 2011 to 1st quarter 2018’
- Statista, ‘Average time spent listening to radio per listener weekly in the United Kingdom (UK) from 1st quarter 2011 to 1st quarter 2018’