The Secret Opinions of Irving B. Gerson

About the Book

This curiosity driven 81 year old businessman-turned-writer, has followed his role model, Montaigne, with these personal essays on 28 subjects such as conversation, sports, war, religion, sex, death, television and Thanksgiving turkey.

After the University of Michigan and Harvard Business School, Gerson spent four war years as a navy officer in the amphibious forces and mine sweeping, receiving three decorations. His report on the sinking of the LST 349 in the Mediterranean was privately published in 1945.

His business career includes Gersons Jewelers, Young & Rubicam, Elgin Watch and Gerson, Howe & Johnson, a tradition breaking all fee—no commission marketing department store in Chicago that he founded and ran for 16 years. To promote his firm, Gerson wrote and published Tomorrow’s Advertising Agency (1967) and BE BIG SOMEWHERE and Other Essays on Marketing (1977).

In 1979, at age 60, he followed his college plan of becoming a full-time writer, doing it his way, without having to earn money. Gerson has written the equivalent of 100 average size books: personal history, fiction, journal and essays. His papers will be preserved in Duke University’s John Hartman Special Collection Library for Sales, Advertising and Marketing.

Providing fertilizer for the author’s opinions were the many diverse people he worked with in marketing hundreds of products for companies including Sears, Tenneco Automotive and Orville Redenbachers popcorn, plus Charles Percy’s first election to the United States Senate.

Add his experiences in numerous community organizations such as president, the Merchandising Executives Club, executive board, Chicago Boy Scouts, director, Sinai Congregation, vice-chairman, governing board St. Mary of Nazareth Hospital and president, Harvard Business School Club of Chicago.

Gerson lives in Chicago with his third wife, Corrine Siegel, a renowned educator. They’ve been married seven years and have seven children.

About the Author

About the Author Irving B. Gerson is an 82-year-old former marketing executive turned writer. This is his fifth published book. The others are: My Own Experiences of the Shipwreck (1945) Tomorrows Advertising Agency (1966) BE BIG SOMEWHERE and other Essays on Marketing (1977) The Secret Opinions of Irving B. Gerson (2001) His role model is Montaigne. His unpublished 4,000 page personal business history and other papers will be preserved in the John Hartman Special Collection for Sales, Advertising and Marketing at Duke University. His business career includes Gersons Jewelers, Young & Rubicam and Gerson, Howe & Johnson. He is a thrice-decorated Navy veteran, a Certified Gemologist, graduating from the Gemological Institute of America. He also has a BA from Michigan and an MBA from Harvard. Gerson lives in Chicago with his third wife, Corinne Siegel, a renowned educator.