Marketing Services

Regardless of what type of book you have written, if you want your book to sell, a marketing plan is a must. There is no right or wrong way to market your book; each manuscript requires a different tactic to optimise your book's sales potential. Xlibris' Marketing Department acts as your personal marketing firm, running campaigns on your behalf in order to foster interest, awareness, and ultimately book sales.

Planning is essential to the success of your book. With so many alternatives available, a clearly laid out marketing plan is the best way to maximise your efforts. It is your compass for a productive book-selling campaign and a requirement for sales success.

Call 1 800 844 927 (or +61 2 8310 8187) if you’re calling from outside Australia), ask to speak with your personal marketing consultant, and let them help you decide which is the best marketing approach for you and your book.

Download Your Xlibris Marketing Guide

Bookstore Fundamentals

Pitch your title to local bookstores and libraries to reach bookworms and your niche market effectively.

Press Releases

A press release is a must in any marketing campaign. However, creating an effective press release campaign is not that easy. That’s where we come in to help. Our team of publicity specialists will gladly assist you in launching a press release campaign. Browse through our Press Release options to find out which service is best suited for you and your book.

Publicity Marketing

Reach out to readers using the influential scope of local and national media outlets.

Internet-based Marketing

Build your book’s online presence using various digital marketing tools.

Printed Materials

Generate interest for your work using handy printed materials like bookmarks, postcards, business cards, and posters.

Print Advertising

Promote your book in distinguished and established print publications.

Book Reviews

Get a credible and valuable evaluation of your book from established critics and reviewers.

Learn the benefits of getting your book reviewed by professionals. View this infographic.

Online Video Advertising

Pique the interest of potential readers through an entertaining marketing platform—video.

Radio Interview

Get your book on board the radio and widen your readership base.


Display your book in physical and digital exhibits worldwide.

Radio Advertising

Harness the power of the airwaves to promote your book.

Hollywood Book-to-Screen

Bring your book to Tinseltown, and promote it to movie agents, producers, and directors.