Add to Your Edge

About the Book

Add to Your Edge: 12 Ways to Excel in the 21st Century To excel in the 21st Century, everyone needs a fresh, new competitive edge. Whether you’re the owner of a small, local company, CEO of a large corporation, seasoned employee or recent graduate launching a career, you may need to change your game. New rules now apply. Upsurges in technology, advances in communication and access to information have turned the business world upside down. Just to survive today, you need to do many things differently. Old practices no longer work. Everything from customer service to marketing, making decisions, or solving problems to getting an education or landing a good job, requires new strategies for the current playing field. Add to Your Edge could be your play book for changing your game to meet new demands of today. This practical guide to getting ahead gives you new direction in dozens of areas that lead you to 21st century success.

About the Author

Author Susan K. Maciak’s career path provided insights that led to writing Add to Your Edge and four other books related to career coaching and corporate training. She currently: • Coaches individuals and business leaders for better careers and better companies through her own consulting firm CAMEO Career & Corporate Consulting (See: www.cameo100.com) • Trains corporate employees in over 35 topics, including Cracking Into Creativity, Communication for Business, Customer Service Secrets, PR is Everybody’s Business, No More Superstition: Plan Your Own Luck!, • Writes a blog (cameoconsultingblog.wordpress.com) and contributes to many other blogs, podcasts, radio and TV interviews and magazines, including Money for Lunch (Houston, TX) Michigan Business Network, Business Book Talk (British Columba), Eastern Michigan University Magazine, Headlines, anniejenningspr.com, Career Attitude, Career Attraction. • Keeps school leaders up to date on school-community relations as an adjunct trainer for the Michigan Association of Schools Boards' certification program. Before starting her own business in 2007, Maciak: • Developed a K-12 school-to-work program for 8,000 students that was recognized by Michigan’s governor as an ‘Innovator to Watch.’ • Served on workforce development boards, strategic business alliances, national education panels and boards of many community organizations.